Four years ago, we completely changed our structural model from a hierarchy of generalists to communities of specialists when we launched g4. Our revolutionary model now includes multi-level expert Explorers, Creators, Connectors and Catalysts who work together as one unified team – not in separate paths – to deliver brave, bold work worthy of awe and action.


We are committed to the results this process can prove. We have dedicated internal roles to lead development for each specialty community and a core global g4 team to ensure that we realize our full g4 potential in all client opportunities around the world.

deliver insight and measurement through research, analytics and planning.

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generate ideas and design and produce creative content to bring those ideas to life.

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engage consumer and business audiences across earned, owned, shared and paid media.

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lead business, grow client relationships, drive change and champion campaigns.

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Global g4 Council

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