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Say Hello to Allo – Google’s New AI Messaging App

Google just launched Allo, its brand new intelligent messaging app. Allo combines the standard messaging features such as stickers and marked-up photos with Google Assistant, an intelligent chat AI system that brings Google’s services to your conversations. Google…

Introducing Google Trips

In 2010, Google purchased travel software company ITA and promised to bring searchers revolutionary travel tools and experiences. Eric Schmidt, then Google CEO and Marissa Mayer stated that Google wanted to create unique travel products that…

[INFOGRAPHIC] Snapchat Stories vs Instagram Stories

The recent introduction of Instagram’s ‘Stories’ created much debate across social media channels primarily focusing on the obvious copy of another platform’s key feature. But in the world of social media, imitation is the name of…

Stop Measuring Reach, Instead Measure Engagement

One of the most common questions that marketers the world over have to face is about the future and the relevance of social media. People want to know whether Facebook is still the order of the…

How is PR Earning its Place in 2016?

Public relations have always had a role to play in terms of the collective picture of the marketing mix. This comes despite the fact that as a discipline it is not recognized to the same extent…

5 Things Everyone Should Know About Public Relations

Unfortunately public relations are handled terribly by people who are in charge of the public relations industry. To most people, the term public relations is alien. They aren’t sure of what the term means and are…

6 Tips on How to Handle Social Media Complaints

As customers become more tech-savvy, engagement with brands online via various social media platforms will surely increase even further. At present, there is a noticeable difference between customer service across digital channels in comparison to what…

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