Digital

The Golin MENA digital practice fuses human insights with technology to create and inspire change for clients around the world.

We have a full-service digital team that includes mobile and social media marketing services along with a global specialist team to support the world’s most connected brands.

Our tech savvy team delivers comprehensive and fully integrated digital solutions to brand marketers through five distinct areas of service: Strategy, Content, Influencers, Technology and Analytics.

Golin MENA’s digital team crafts unique and people-centric strategies to make your brand a natural part of online pursuits and not another interruption. We rely on real-time data to understand why audiences use digital and social media to shape bold ideas that both inspire and facilitate change with one click, one post or one share at a time.

Our Golin MENA team creates branded content that halts audiences in their tracks. We do this by synchronizing the stories brands want to be told with topics that people care about at the speed of culture. From tweets to animation, pins to posts, swipes to likes, web films and much more, the digital team at Golin MENA has the unique capabilities tp create arresting content for social, digital and mobile channels, spanning owned, earned as well as paid media.

Do you know who your brand or category’s most important voices are? We do. Golin MENA is equipped to identify, engage and inspire tastemakers to share your story in authentic ways. Whether it is product reviews or sponsored content or even support during a crisis, Golin MENA’s digital practice can significantly help brands engage with various influencers their target audience trust.

Our in-house digital development and design team applies the most latest technology to engineer powerful brand experiences, that include responsive web sites or branded content hubs, mobile and social apps, and much more. In addition, our Digital’s “human-first” approach always ensures we deliver much more than just shiny tech. In fact, we architect digital solutions that foster interaction.

Golin MENA Digital can help clients make smarter marketing, communications as well as business decisions through harvesting and deciphering various digital signals. Our dedicated team of expert analysts apply behavior tracking and social listening tools to understand  the needs and actions of a target audience in order to deliver more than just raw data. In fact, we deliver actionable intelligence when and where our clients need it.

Proprietary Offerings

Golin MENA applies unique social media and digital marketing techniques to support some of the world’s most  reputed and connected brands. Our exclusive offering include planning, execution, and measurement methodologies that can significantly help clients market, communicate and sell with precision, speed and consistency.

Golin MENA encourage brands to work at the speed of culture with The Bridge™, the first and largest connected network of nimble engagement centers supporting 250+ brands in nearly 30 regions of the world.

The Bridge enables our teams and clients to spot and act on specific marketing opportunities much faster than ever before. This will primarily be used for brand building activities such as customer and influencer marketing, branded content creation and distribution, community management, customer service, and brand protection applications such as real-time crisis management.

Learn more about The Bridge

Influencer Radar is a unique and holistic approach to identify and activate the right influencers for ongoing relationship building as well as short-term campaign support by using both paid and earned strategies. At Golin MENA we go beyond basic reach metrics or score rankings to calculate influence through both a quantitative and qualitative brand relevance filter. Golin MENA selects tastemakers based on several critical factors that include topical credibility, content creation quality and effectiveness, demographic and psycho-graphic alignment, as well as brand fit.

Bright minds don’t always think alike. However, they can think together. Golin MENA’s Bright Collective is Golin’s global co-creation portal where a dazzling community of the brightest and most creative minds are drawn from a range of industries to come together to conceive big ideas.

Strategic Partnerships

At Golin MENA, we’ve built strategic partnerships with some of the world’s most important digital and social platforms as well as technology providers. Our team boasts close working relationships and deep platform expertise with leading social platforms, listening and social business tools, advertising networks and more. Our clients benefit from platform-centric thinking, access to betas and other exclusive offerings, dedicated platform-side support, and preferential rates and terms. In addition, Golin MENA’s Digital Platform Council provides every client with ongoing intelligence about key platforms including case studies, how-tos, and analysis of major changes and new offerings.

Ready to inspire & create change together? Contact Us.

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