Healthcare is one of the Key PR practices at Golin MENA. From launching new medicines and maximising awareness of new healthcare providers to supporting the thought-leadership and positioning of major brands in the UAE and the region, the Golin Healthcare team has constantly delivered excellent results for clients.
During the last ten years, Golin was retained by major global brands to deliver quality strategic PR that create value for clients’ relevance to and growth in the MENA markets. Our list of healthcare clients included big global and local names such as, Pfizer, Bayer Healthcare, Glaxosmithkline, MSD, Novartis, 3M Healthcare, Sensodyne, Julphar Pharmaceuticals, Prime Group and Prime Hospital, Maghrabi Hospital, iCare Clinic and Dr. Batras.
In addition to implementing a strategic approach to client’s communications, PR for healthcare clients requires excellent media relations and strong knowledge of the local healthcare industry and the legal and regulatory framework.
A key strength of the Golin healthcare team has been excellent media relations with both Arabic and English journalists. Our favorable media relations has always helped us understand the expectations and requirements of healthcare media,