Public Relations

Golin MENA PR unites client partnerships with media expertise to create positive change for brand communicators around the world.

We are a full-service, integrated communications marketing provider with 60 years of proven results delivering competitive programming, media relations and branding success that make our clients relevant to their target audiences.

Our regional team is dedicated to bravery over mediocrity, which is why we combine business analytics, compelling creative and storytelling excellence for our clients in five distinct service areas: Strategic Planning, Consumer Insights, Brand Relevance, Media Relations andExperiential Marketing.

Golin MENA PR crafts 360 degree programming rooted in core insights and backed with sound research. Our Explorer community, one of Golin’s four integral g4 structural groups, is made up of analysts and brand planners that leverage our unique tools to dig further and understand opportunities at an early stage to help increase a brand’s relevance, ultimately paving the way for creative inspiration and positive change.

Our team at Golin MENA undestands that in order to drive key messages to the desired target audiences we must recognize what matters most to them. We first evaluate the various beliefs and behaviors of the respective consumers to help craft client messaging that will both resonate and inspire audiences to share our mission.

We are obsessed with relevance and equipped with the best experts that understand and know how to break through noise and clutter to build, maintain or even grow the relevance for a brand. Consumers today are bombarded with thousands of messages, however they only listen to ones that matter to them. Therefore, if a brand is not relevant to it’s desired target audience, it becomes irrelevant. As a result, at Golin MENA we have refined the secret formula to systematically calculate and methodically interpret what makes each individual message worthy of an audience’s attention.

Where should a brand tell its important stories? Golin MENA identifies, engages and inspires various media outlets as well as influencers to report a client’s news in the most authentic, creative and compelling ways. The Connector community, which is just one of our four structural groups consists of communication experts that have dedicated their careers to the fine art of storytelling. They specialize in identifying the most trustworthy approaches when sharing a client story. This as a result enables us to leverage our personal relationships with traditional and digital media that consist of journalists and influencers to get key messages out strategically to the desired audience.

Golin MENA not only assists client’s to insert their key messaging into relevant conversations, we also know how to establish a brand to keep it positive and top of mind for consumers in it’s respective target audiences. By leveraging the full force of the g4 model, our strategic teams can identify and create various activities, stunts as well as events that enables any brand to reach it’s target demographic with face-to-face communication. We pride ourselves in delivering inspirational ideas that are both exciting and actionable for the respective brand before, during and even after each key experience that is created.

Proprietary Offerings

Golin MENA applies unique marketing, communications and media techniques in order to support some of the most established, well known and most talked about brands. Our exclusive offerings feature planning, creative, content development, execution as well as measurement methodologies to help clients reach their target audiences in order to stay relevant in today’s rapidly evolving world.

Golin MENA helps brands create some of the most powerful and discernable voices in both traditional and digital/social media environments via Brand Voice. Depending on rich audience profiling data, Golin MENA prides itself in creating unique personas for each brand to dictate social personality, voice and tonality as well as visual style. This results in higher-performing storytelling activities and campaign activations among targets that view brands in a more interesting, approachable and human light.

Together with the evolution of our communications agency, came a fresh approach to planning. Our team of experts have strategically designed a pathway that comprehends and dissects why consumers allow just 1% of outside messaging to break through clutter. At Golin MENA, we know that if a brand is not relevant, it’s relevant. Therefore with these techniques, we can hone in on developing content that is worthy of an audience’s attention.

The Relevance Fingerprint is Golin MENA’s data-driven analytics methodology to help understand the prevalence, intensity as well as qualitative dimensions of brand relevance.

Strategic Partnerships

At Golin MENA, we’ve fostered strategic partnerships with some of the world’s most important as well as influential journalists across the most respected media outlets. Our close, personal relationships further deepen the authenticity of our client stories whilst broadening the opportunities available to them to reach each important target audience. We therefore keep our finger on the pulse in order to react in real-time when it comes down to inserting key messages into current events as well as trending conversations. We also provide each client with comprehensive ongoing intelligence about media changes, shifts in editorial focus as well as the risks or benefits that result when sharing each strategic external message. 

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