BCG – Thought Leadership Program Middle East Banking Index

Overview

The Boston Consulting Group is one of the world’s leading advisors on business strategy. BCG serves the Middle East from Abu Dhabi and Dubai, and has witnessed a robust growth in its business in the region over the years.

The Challenge

Due to the growth of businesses in the region, the consultancy industry is fast expanding in the Middle East, amid fierce competition among key players. One of the areas that BCG was receiving most competition was finance.

The Solution

  • As we aimed to establish BCG as a leading player in the finance practice of consultancy services we analyzed competitor Services & Thought Leadership activities and found that these were largely limited to reports.
  • While BCG had a very comprehensive suite of reports, we noticed a lack of Middle East-focused materials.
  • We helped BCG come up with the idea of a Middle East Banking Index, a bi-annual index measuring the development of banking revenues (operating income) and profits for leading Middle East banks.

Results

The report is now regarded as an industry benchmark, providing businesses and media with regular updates on the state of the banking system in the Middle East.

BCG shares the insights with their clients thereby strengthening their position as an industry leader.

In addition to successfully positioning BCG as a leader in the finance practice in the Middle East, we were also very successful in garnering extensive regional coverage. 

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