KASPERSKY LAB – Raising the Bar

OVERVIEW


  • Kaspersky Lab, the globally renowned security solutions leader has been a client of GolinMENA for six years.
  • During this time, GolinMena has been responsible for their external communications across the GCC and Egypt markets.


THE MANDATE


  • To establish Kaspersky Lab as the undoubted thought leader and expert on cyber security and the evolution of the industry.


THE IDEA


  • Leverage the love for locally relevant statistics by extending insights and intelligence on the regional threat landscape
  • Drive traction by ensuring a steady stream of content developed for various audiences- enterprise, SMEs, consumers, government and law enforcement

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