Tang – Do Good Campaign

The Brief

Make children ‘catalysts of change’ and instill good values in them who are the citizens of tomorrow through active participation in spreading joy and happiness.

The Strategy

  • Mobilize a Kids Movement to encourage and empower children to come together and stir up a better world for the less privileged children

The Idea

  • Create an opportunity for children to donate toys either physically or online through www.tangdogood.com website.
  • The campaign was headlined with strong partners across the region – ENSAN from Riyadh, Saudi Arabia, KAFEL from Jeddah, Saudi Arabia, Dar Al Atta’a from Oman, Red Crescent from UAE.
  • All the toys collected through this campaign were donated to these reputed partners who then channelized it further to the lesser privileged children.
  • The Guinness World Record – another vital achievement to set a new World Record for the “Largest Toy Donation”.

Results

“Tang do good” largest donation of toys in 24 hours

In three weeks, over 30,000 toys were donated

USD 800,000 worth of PR coverage

Tang Do Good Website Performance

  • Visits: 858,631
  • Unique Visitors: 602,486
  • Page Views: 7,119,313
  • Avg. Page/visits: 8.29
  • Avg. Visit: 5min 35 sec
  • Bounce Rate: 40.10%

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