VuClip – Building on Entrepreneurship

Overview

Vuclip, the leading premium mobile video on demand service for emerging markets aimed to initiate their media and influencer engagement in the UAE with a bang.

Challenge

The brand had little to almost no awareness in the region and media showed no interest in a little known brand venturing into this market.

Insight

Understanding that Entrepreneurship is a subject of key interest in the UAE, GolinMena set out to establish Vuclip as a leader in innovation.

Results

Cover Story in Forbes Middle East, Six Page profile article in Arabian Business Arabic and a TV interview on the Business Segment of Emirates News (Dubai One)

The outreach successfully led to surge in proactive media requests from local media and expansive coverage of Vuclip press releases

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