Recently in The Atlantic, writer Liza Mundy broke down the secrets of the all-painted-up makeup look at Fox News. And, well, excuse the pun, but some of it isn’t pretty.
Mundy recounts having her own makeup done at the network while waiting to be interviewed as a guest only to end up with bright blue eyeshadow put on with a hand so heavy, it could have been applied with a spackling tool. She writes, “‘Pageant queen’ was one of the kinder articulations I heard of the female aesthetic at Fox News and its financial counterpart, Fox Business; ‘glamour nighttime’ was another. ‘At Fox, they look very painted,’ a makeup artist at CNN said pointedly…A publicist who works with high-profile news makers recalled that Fox covered one client’s face with so much bronzer that she ‘looked like a female George Hamilton.'”
Now, I confess, I’m not a regular Fox News viewer, so I turned it on this morning and took this screen shot of Gretchen Carlson to give us some idea of what she’s talking about.
Ehhh…I mean, yes, her makeup is a bit heavy, but I don’t know that it’s so much heavier than you’d see on other channels. But for now I’ll take Mundy’s word for it—she goes on to suggest that the situation is different at Fox than other networks, which tend to go for a more corporate, clean aesthetic. She says, “As for Fox, suffice it to say that there is a YouTube montage devoted to leg shots of Fox anchors, who are often outfitted in body-hugging dresses of vibrant red and turquoise, their eyes enhanced by not only liner and shadow but also false lashes. A Fox regular once commented to me that she gets more calls from network management about her hair, clothes, and makeup than about what she says. ‘I just think of it as a uniform,’ she said of her getup.”
The article goes on to suggest some pretty entertaining reasons why this may be—everything from HD TV to the supposed higher tolerance Republicans have for using looks to get ahead to the channel’s older, Hugh-Hefner-like viewer-ship. You can read it all here. I highly suggest you do.
Then come back and chat. Have you ever noticed the makeup on Fox News is heavier than on other channels? What do you think of the reasons she Mundy suggests as to why this might be? And did that George Hamilton line make anyone else crack up but me?