The pink tax is one of those frustrating things that, even as we know it exists, it seems that change to wipe it out isn’t happening fast enough (related: pay inequality). As a refresher, “the pink tax” is the name that’s been given to the practice of marking up women’s personal care products to higher prices, even though they do the same things as men’s. Items like shampoo, conditioner, and razors have been skating by with hiked-up price tags for years—and while there have been a few pledges to address the inequality, the trickle-down change is slow. So here’s a piece of genuinely good news: A new start-up is serving up cheap, quality razors, with a credit system to pay women back for the years they’ve spent overpaying.
Going by the name of Billie, the company is based on the similar razor subscription service models, where you buy a razor handle and it sends you cheap refill blades on a customizable basis. The difference is, Billie says its razors are “uniquely designed for women.” That looks like five-blade razor cartridges which, apparently, are spaced to catch less gunk. The less time running your razor under water in between swipes, while you’re balanced precariously in the shower, the better—but honestly, that wouldn’t sell us on a razor switch alone.
The part that would? A referral system the company is calling its Pink Tax Rebate. According to the brand, you can earn credit by sharing a referral code with friends. And for every five, 10, or 20 friends that click through—they don’t even have to buy anything—Billie gives you a $5, $10, or $20 credit.
The standard first order includes two razor blades, a handle, and a magnetic holder, priced at $9. For reference, you usually pay about $8 for a similar two-razor buy at the drugstore. So the model pays off when you get four razor blades on the refill order, also at $9, bringing each blade’s cost down to $2.25. The credit can also go toward the brand’s body products—things like paraben-, sulfate-, and fragrance-free shaving cream, body wash, and body lotion.
So to recap, we’re looking at cheap razors, delivery to your door, and money back if your friends are interested. We still love our favorite drugstore razors, but this is change we can get behind.
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