Chloë Grace Moretz Responds to Backlash Over the Fat-Shaming Campaign for Her New Movie

The new marketing campaign for the upcoming animated Snow White parody film Red Shoes & the Seven Dwarfs has a very problematic message: Fat is wrong.

That’s what the Internet thinks, at least—and after checking out the campaign ourselves, we agree. It depicts two animated Snow Whites—one tall and lithe, the other shorter and curvier—and includes the following tagline: “What if Snow White was no longer beautiful and the seven dwarfs not so short?” The plus-size Snow White’s embarrassed expression—not to mention her physical proximity to these words on the ad—seem to imply she’s the one who’s “no longer beautiful.” Cringe.

And everyone took notice—including plus-size model Tess Holliday, who tweeted her disdain for the campaign yesterday afternoon (May 30). “How did this get approved by an entire marketing team?” Holliday tweeted. “Why is it okay to tell young kids being fat = ugly?” She also tagged Chloë Grace Moretz, who voices Snow White in the film, in her tweet. Check it out for yourself, below:

https://twitter.com/Tess_Holliday/status/869612188016590848

Other social media users quickly followed suit, calling the campaign “outrageous,” “maddening,” and even “grim.” Locus Creative Studios, the South Korean production company behind the project, hasn’t commented on the backlash; however, Moretz tweeted a response Wednesday (May 31) siding with Holliday and the other people offended by the campaign.

“I have now fully reviewed the [marketing] for Red Shoes, [and] I am just as appalled and angry as everyone else. This wasn’t approved by me or my team,” she wrote. “[Please] know I have let the producers of the film know. I lent my voice to a beautiful script that I hope you will all see in its entirety. The actual story is powerful for young women and resonated with me. I am sorry for the offense that was beyond my creative control.”

I have now fully reviewed the mkting for Red Shoes, I am just as appalled and angry as everyone else, this wasn't approved by me or my team

— Chloë Grace Moretz (@ChloeGMoretz) May 31, 2017

Pls know I have let the producers of the film know. I lent my voice to a beautiful script that I hope you will all see in its entirety https://t.co/IOIXYZTc3g

— Chloë Grace Moretz (@ChloeGMoretz) May 31, 2017

The actual story is powerful for young women and resonated with me. I am sorry for the offense that was beyond my creative control https://t.co/HZP2ydPCAX

— Chloë Grace Moretz (@ChloeGMoretz) May 31, 2017

Of course, it’s impossible to judge Red Shoes fully without seeing it, but this criticism isn’t even about the movie. It’s about a campaign that undoubtedly idealizes a very specific type of unattainable beauty—a campaign aimed at children, no less. Even in an era of body positivity and more progressive thinking, this nonsense still happens, which proves we have an even longer way to go. It should go without saying, but every body is beautiful. Snow White slays the game at any size.

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