Jessica Alba on Her New Denim Line: “Boobs Come and Go, but Butts Are Always In”

Jessica Alba presenting her Jessica Alba x DL1961 collaboration in New York City on Tuesday.

Jessica Alba is a champion of the environment, female entrepreneurship, and all around kick-assery—but her latest cause is something especially close to our hearts: butts.

Yes, the Dark Angel herself (who arguably has one of Hollywood’s best posteriors) has partnered with denim brand DL1961 on a line of jeans with the sole aim of boosting your booty. Why, you might ask? It is, after all, a bit of a specific category.

“Because boobs come and go, but butts are always in,” declared an enthusiastic Alba, as she presented her line to* Glamour *on Tuesday in New York City. “They’re always important…and these jeans will give you that perfect apple—or peach!”

It’s not surprising that Alba chose jeans as her first foray in to fashion design—after all, she’s pretty much always photographed wearing some form of denim. Her goal was to create high-waisted jeans that actually flatter—and don’t venture into “mom jeans” territory. “I wanted to have high-waisted jeans that look really good on all different kinds of bodies,” she said. “I wanted it to be kind of tighter in the thigh, but I didn’t want the booty to be pressed down. I also wanted it to be nipped in at the waist, and the pockets in the back to be tilted in a V shape, to give you that great round, curved butt.” In turn, the jeans have a contour affect, giving the illusion of height and a smaller waist and thighs.

In addition to several straight-leg styles, Alba also presented a drop-crotch chino style, an all-in-one flight suit, boyfriend jeans, and flares. What’s great about the line, besides its unique derriere-enhancing properties, is that it’s designed to wear from work to play, and most styles don’t feature holes, whiskers, or other denim details that make the jeans look more casual. “Everything is designed to wear to work…or to the airport,” she half-joked.

But let’s get* back* to the juicy stuff (get it?) and hear Alba’s truly awesome opinions on all things booty: “The butt’s always been celebrated,” she mused. “I don’t know one man that isn’t into booty. And I feel like women, more often than not, women like their butts and it’s more accepted [to have a big butt].”

And eeks, what if you have a flat tush? “If you don’t necessarily have a booty, these jeans will make you look like you have a bigger one,” she says. “Which is nice.”

Sold.

Oh, and will someone text Sir-Mix-a-Lot and let him know that all his dreams came true? Thanks.

Check out the our favorite looks from the 10-piece fall 2016 line here and all the booty boosting goodness. The line will retail from $188 to $898 (the highest price point is for leather, but most styles are priced closer to $188) at DL1961.com, as well as Nordstrom, Neiman Marcus, Shopbop, and Bloomingdale’s beginning in August.