Moschino Is H&M’s Newest Designer Collaboration
PSA: H&M is about to give us the designer collaboration of our dreams.
On Saturday, Moschino Creative Director Jeremy Scott announced that the storied fashion label was planning a collaboration with the highly popular Swedish retailer, due out online and in stores on November 8. According to Vogue, prices will range from $25 to $300. And there’s plenty to be had: The women’s collection will be about 45 pieces—plus a ton of accessories.
Scott, who made the surprise announcement at Moschino’s annual Coachella party, is widely known for his playful aesthetic that brings a distinguishable edge to the legendary Italian fashion house into his designs—primarily through his frequent incorporation of consumer icons, such as Barbie, My Little Pony, Hershey’s, and McDonald’s.
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Here’s the first look at the upcoming collection—both Gigi Hadid (right) and Scott (left) are wearing pieces from it in this picture at the Moschino party.
Jeremy Scott, H&M Creative Adviser Ann-Sofie Johansson, and Gigi Hadid on Saturday.
“I am so excited about Moschino x H&M,” Scott said in a statement. “My life’s work has been to connect with people through fashion, and with this collaboration I’ll be able to reach more of my fans than I’ve ever had the ability to do.”
Here’s a glimpse of what showgoers typically see on a Scott runway—and backstage:
Moschino at Milan Fashion Week Fall/Winter ’18/’19.
Gigi Hadid and Jeremy Scott backstage at Milan Fashion Week Spring/Summer ’18.
A Moschino design at Milan Fashion Week Fall/Winter ’18/’19.
Gigi Hadid, Joan Smalls, and Bella Hadid model Moschino at Milan Fashion Week Fall/Winter ’18/’19.
Moschino at Milan Fashion Week Fall/Winter ’18/’19
According to Scott, however, this is what we can expect from the H&M collaboration: “There’s a silver sequined parka dress,” Scott told Vogue. “Denim pieces are all twisted into something else. Puffers and jackets are reconfigured into cropped things or double-long things. There’s a sportswear-with-evening kind of feeling, like a hockey jersey with a train.”
Scott’s designs are bold and unconventional—and likely also the reason for the star-studded audiences at the Moschino runway shows, with famous faces such as Paris Hilton, Cindy Crawford, and Katy Perry frequently in attendance.
“Moschino x H&M is the perfect collaboration for fashion right now, mixing together pop, street culture, logos, and also glamour,” said H&M Creative Adviser Ann-Sofie Johansson in a statement. “Jeremy Scott is amazing—he knows how to have fun with fashion, and to connect with his fans around the world.”
Cindy Crawford, Jeremy Scott, and Kaia Gerber backstage at Moschino Spring/Summer ’17 Menswear and Women’s Resort Collection.
Caitlyn Jenner and singer Katy Perry at Moschino Spring/Summer ’17 Menswear and Women’s Resort Collection.
“This collaboration makes me feel like I’m able to give something again,” Scott told Vogue. “Lots of young people love my clothes…and we make phone cases and little things like that, but in order to have a lewk, I love that this is now something that will be affordable.”
For 14 years, H&M has been producing highly anticipated collections with various designers, beginning in 2004 with Karl Lagerfeld. Ever since, fashion fans have anticipated the news of H&M’s latest designer collaboration. With Scott’s name going hand in hand with statement-making creative work—plus the collab’s affordable prices—we can’t wait to see how this one turns out.
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