Horrific Restaurant Ad Calls Victoria Beckham ‘Anorexic Fashion Icon’ in Order to Sell Pizza

There’s bad judgment, then there’s judgment that goes so far beyond bad that you can’t even wrap your brain around how and why. Such is the case with a delivery truck for a restaurant in North England that features a caricature of a skeletal Victoria Beckham, pizza in hand, wearing a “Anorexic Fashion Icon” pageant sash. “Our new Victoria Beckham thin crust only 2mm thin!!,” the ad reads.

Obviously, Beckham and her team are not pleased, and they’re looking into taking legal action. “It is highly inappropriate to trivialise such a disorder, and defamatory to be so thoughtless with a person’s reputation in this way, therefore we are taking legal advice,” a spokeswoman for Beckham said in a statement to Fox News.

Thoughts on this? Charities slam takeaway owner in N. Shields for trivialising anorexia. Advert offers pizza thinner than @victoriabeckham pic.twitter.com/IzFTbnvAdX

— Nathan Lee (@NathanLeeTV) August 8, 2017

Apparently, the sign isn’t new—Sidhu Golden Fish and Chips in Tyneside, England, has been using it on the back of its truck for three years, though it’s now getting global attention after an anorexia charity called it out and claimed the slogan “puts people at genuine risk” of eating disorders, reported the Daily Mail.

In a string of conflicting and, frankly, confusing sentences on the shop’s Facebook page (which has now been removed), the restaurant’s manager, Soni Sidhu, claims he recognizes the error of his ways.

“As the manager and on the behalf of all our staff and owners I would like to state we recognise how serious eating disorders are and would never make light the seriousness of people with eating disorders.”

He also claims the sign, which he said was conceptualized by typing the word thin into Google, is lots of fun!

“It is offered as a fun way to make people smile, and to escape from the daily hustle and bustle of life. We would be genuinely horrified if anyone was genuinely offended.”

He also claims, wait, it’s totally his right to keep it up!

“If, in 2017 Britain, we are asked to take down this advert it will be a sad day for freedom of expression.”

An anonymous employee at the restaurant told British news service the Press Association that the owners planned to remove the sign. “No official complaint has been made, but the owners have decided to take the offending poster down.”

If you or some you know are struggling with an eating disorder and are in need of support, reach out to the National Eating Disorders Association Helpline at 1-800-931-2237, or text “NEDA” to 741741.